World Cup 2014: Brazil stars cash in endorsing everything from underwear to soft drinks ahead of the big kick-off
The likes of Neymar, David Luiz and even coach Luiz Felipe Scolari are omnipresent in Brazilian television commercials
3:19PM BST 08 Apr 2014
1 Comment
Do you dream of turning on the television and seeing Neymar in his underwear? What about David Luiz rejected by a taxi driver in Westminster Bridge? Or a stewardess asking Luiz Felipe Scolari to add one more forward to the Brazil side?
Seleção stars are omnipresent in TV commercials in these months leading up to the World Cup, helping to sell not only Fifa sponsors but a variety of other brands riding the wave.
Neymar is the golden boy for the advertising agencies. The Barcelona forward ended last year as the second most marketable person in Brazil according to Controle da Concorrência, a company that monitors television advertising. He had 6,330 appearances representing nine brands and was only defeated in the rankings by Reynaldo Gianecchini, a Brazilian soap opera star who has overcome cancer. Former Brazil striker Ronaldo – who actually works on the Brazil 2014 organizing committee – was fourth, behind supermodel Gisele Bündchen.
Neymar is best when he is able to show his skills as a footballer. But the commercials based around humour are often rather more questionable. One advert that sees him try on underwear could well be considered homophobic. First the player poses as a mannequin for two women costumers. But he then avoids doing the same and escapes when a man enters the store.
In another advertisement for a major drinks company we see the cheeky Brazilian tradition of teaching erroneous translations to foreigners. A group is asking for a drink on a Rio de Janeiro beach using a note on a piece of paper to try to order in Portuguese. After a sequence of peculiar orders the video then reveals that Neymar was the person writing the notes.
David Luiz, the most important Brazil player at the World Cup, is seen barefoot showing off his spectacular dribbling in another commercial for a sports clothing company. Luiz has not always had a strong link with Brazil fans as he left the country early. But he has recently changed many minds. His attitude on the pitch has convinced many supporters and his curious appearance with his big hair makes him instantly recognisable.
One commercial shows two girls leaving home to party. It is raining and one of them does everything possible to keep her hair dry and straight. But at the last moment a drop of water turns her hair completely curly, Luiz style. When she then meets the defender he gives it the thumbs up.
The Chelsea player also stars in a video for a Brazilian airline. He is trying to reach the airport to fly to Brazil for the World Cup. But when he leaves home his car is locked by a policeman who shows him a parking ticket as a yellow card. Trying to board a bus he finds people rushing to leave him behind. And he is also rejected by a taxi driver on Westminster Bridge. Finally the player boards to Brazil and the policeman watches the plane leaving London.
Even Luiz Felipe Scolari is often seen on Brazilian television. For one mobile phone company he is boarding a plane and agrees with a fellow passenger who says that having to go without a mobile phone during the flight is one of his saddest moments. One passenger asks the Brazil coach to use three defenders at the World Cup, another one proposes two defensive midfielders and a stewardess then asks him to fasten his seatbelt and line up with one extra forward.
In another advertisment, Neymar and Bernard show off their skills with the ball. But when Scolari tries to get involved he can't control the ball and ends up breaking a window. Immediately he blows the whistle and the players start to exercise. Not a single word is necessary.
Thiago Silva, Marcelo, Paulinho, Fred and many other Brazilian stars are also taking their chance to earn some money through endorsements, while former players and coaches such as Ronaldo, Cafu, Zagallo and, of course, Pelé have got involved. Even Lucas, who seems to have been forgotten by Scolari, is very often in commercials.
Fair enough. Everything will change after the World Cup.
World Cup 2014: Brazil stars cash in endorsing everything from underwear to soft drinks ahead of the big kick-off
The likes of Neymar, David Luiz and even coach Luiz Felipe Scolari are omnipresent in Brazilian television commercials
3:19PM BST 08 Apr 2014
Do you dream of turning on the television and seeing Neymar in his underwear? What about David Luiz rejected by a taxi driver in Westminster Bridge? Or a stewardess asking Luiz Felipe Scolari to add one more forward to the Brazil side?
Seleção stars are omnipresent in TV commercials in these months leading up to the World Cup, helping to sell not only Fifa sponsors but a variety of other brands riding the wave.
Neymar is the golden boy for the advertising agencies. The Barcelona forward ended last year as the second most marketable person in Brazil according to Controle da Concorrência, a company that monitors television advertising. He had 6,330 appearances representing nine brands and was only defeated in the rankings by Reynaldo Gianecchini, a Brazilian soap opera star who has overcome cancer. Former Brazil striker Ronaldo – who actually works on the Brazil 2014 organizing committee – was fourth, behind supermodel Gisele Bündchen.
Neymar is best when he is able to show his skills as a footballer. But the commercials based around humour are often rather more questionable. One advert that sees him try on underwear could well be considered homophobic. First the player poses as a mannequin for two women costumers. But he then avoids doing the same and escapes when a man enters the store.
In another advertisement for a major drinks company we see the cheeky Brazilian tradition of teaching erroneous translations to foreigners. A group is asking for a drink on a Rio de Janeiro beach using a note on a piece of paper to try to order in Portuguese. After a sequence of peculiar orders the video then reveals that Neymar was the person writing the notes.
David Luiz, the most important Brazil player at the World Cup, is seen barefoot showing off his spectacular dribbling in another commercial for a sports clothing company. Luiz has not always had a strong link with Brazil fans as he left the country early. But he has recently changed many minds. His attitude on the pitch has convinced many supporters and his curious appearance with his big hair makes him instantly recognisable.
One commercial shows two girls leaving home to party. It is raining and one of them does everything possible to keep her hair dry and straight. But at the last moment a drop of water turns her hair completely curly, Luiz style. When she then meets the defender he gives it the thumbs up.
The Chelsea player also stars in a video for a Brazilian airline. He is trying to reach the airport to fly to Brazil for the World Cup. But when he leaves home his car is locked by a policeman who shows him a parking ticket as a yellow card. Trying to board a bus he finds people rushing to leave him behind. And he is also rejected by a taxi driver on Westminster Bridge. Finally the player boards to Brazil and the policeman watches the plane leaving London.
Even Luiz Felipe Scolari is often seen on Brazilian television. For one mobile phone company he is boarding a plane and agrees with a fellow passenger who says that having to go without a mobile phone during the flight is one of his saddest moments. One passenger asks the Brazil coach to use three defenders at the World Cup, another one proposes two defensive midfielders and a stewardess then asks him to fasten his seatbelt and line up with one extra forward.
In another advertisment, Neymar and Bernard show off their skills with the ball. But when Scolari tries to get involved he can't control the ball and ends up breaking a window. Immediately he blows the whistle and the players start to exercise. Not a single word is necessary.
Thiago Silva, Marcelo, Paulinho, Fred and many other Brazilian stars are also taking their chance to earn some money through endorsements, while former players and coaches such as Ronaldo, Cafu, Zagallo and, of course, Pelé have got involved. Even Lucas, who seems to have been forgotten by Scolari, is very often in commercials.
Fair enough. Everything will change after the World Cup.
World Cup 2014: Brazil stars cash in endorsing everything from underwear to soft drinks ahead of the big kick-off
The likes of Neymar, David Luiz and even coach Luiz Felipe Scolari are omnipresent in Brazilian television commercials
3:19PM BST 08 Apr 2014
Do you dream of turning on the television and seeing Neymar in his underwear? What about David Luiz rejected by a taxi driver in Westminster Bridge? Or a stewardess asking Luiz Felipe Scolari to add one more forward to the Brazil side?
Seleção stars are omnipresent in TV commercials in these months leading up to the World Cup, helping to sell not only Fifa sponsors but a variety of other brands riding the wave.
Neymar is the golden boy for the advertising agencies. The Barcelona forward ended last year as the second most marketable person in Brazil according to Controle da Concorrência, a company that monitors television advertising. He had 6,330 appearances representing nine brands and was only defeated in the rankings by Reynaldo Gianecchini, a Brazilian soap opera star who has overcome cancer. Former Brazil striker Ronaldo – who actually works on the Brazil 2014 organizing committee – was fourth, behind supermodel Gisele Bündchen.
Neymar is best when he is able to show his skills as a footballer. But the commercials based around humour are often rather more questionable. One advert that sees him try on underwear could well be considered homophobic. First the player poses as a mannequin for two women costumers. But he then avoids doing the same and escapes when a man enters the store.
In another advertisement for a major drinks company we see the cheeky Brazilian tradition of teaching erroneous translations to foreigners. A group is asking for a drink on a Rio de Janeiro beach using a note on a piece of paper to try to order in Portuguese. After a sequence of peculiar orders the video then reveals that Neymar was the person writing the notes.
David Luiz, the most important Brazil player at the World Cup, is seen barefoot showing off his spectacular dribbling in another commercial for a sports clothing company. Luiz has not always had a strong link with Brazil fans as he left the country early. But he has recently changed many minds. His attitude on the pitch has convinced many supporters and his curious appearance with his big hair makes him instantly recognisable.
One commercial shows two girls leaving home to party. It is raining and one of them does everything possible to keep her hair dry and straight. But at the last moment a drop of water turns her hair completely curly, Luiz style. When she then meets the defender he gives it the thumbs up.
The Chelsea player also stars in a video for a Brazilian airline. He is trying to reach the airport to fly to Brazil for the World Cup. But when he leaves home his car is locked by a policeman who shows him a parking ticket as a yellow card. Trying to board a bus he finds people rushing to leave him behind. And he is also rejected by a taxi driver on Westminster Bridge. Finally the player boards to Brazil and the policeman watches the plane leaving London.
Even Luiz Felipe Scolari is often seen on Brazilian television. For one mobile phone company he is boarding a plane and agrees with a fellow passenger who says that having to go without a mobile phone during the flight is one of his saddest moments. One passenger asks the Brazil coach to use three defenders at the World Cup, another one proposes two defensive midfielders and a stewardess then asks him to fasten his seatbelt and line up with one extra forward.
In another advertisment, Neymar and Bernard show off their skills with the ball. But when Scolari tries to get involved he can't control the ball and ends up breaking a window. Immediately he blows the whistle and the players start to exercise. Not a single word is necessary.
Thiago Silva, Marcelo, Paulinho, Fred and many other Brazilian stars are also taking their chance to earn some money through endorsements, while former players and coaches such as Ronaldo, Cafu, Zagallo and, of course, Pelé have got involved. Even Lucas, who seems to have been forgotten by Scolari, is very often in commercials.
Fair enough. Everything will change after the World Cup.
World Cup 2014: Brazil stars cash in endorsing everything from underwear to soft drinks ahead of the big kick-off
The likes of Neymar, David Luiz and even coach Luiz Felipe Scolari are omnipresent in Brazilian television commercials
3:19PM BST 08 Apr 2014
Do you dream of turning on the television and seeing Neymar in his underwear? What about David Luiz rejected by a taxi driver in Westminster Bridge? Or a stewardess asking Luiz Felipe Scolari to add one more forward to the Brazil side?
Seleção stars are omnipresent in TV commercials in these months leading up to the World Cup, helping to sell not only Fifa sponsors but a variety of other brands riding the wave.
Neymar is the golden boy for the advertising agencies. The Barcelona forward ended last year as the second most marketable person in Brazil according to Controle da Concorrência, a company that monitors television advertising. He had 6,330 appearances representing nine brands and was only defeated in the rankings by Reynaldo Gianecchini, a Brazilian soap opera star who has overcome cancer. Former Brazil striker Ronaldo – who actually works on the Brazil 2014 organizing committee – was fourth, behind supermodel Gisele Bündchen.
Neymar is best when he is able to show his skills as a footballer. But the commercials based around humour are often rather more questionable. One advert that sees him try on underwear could well be considered homophobic. First the player poses as a mannequin for two women costumers. But he then avoids doing the same and escapes when a man enters the store.
In another advertisement for a major drinks company we see the cheeky Brazilian tradition of teaching erroneous translations to foreigners. A group is asking for a drink on a Rio de Janeiro beach using a note on a piece of paper to try to order in Portuguese. After a sequence of peculiar orders the video then reveals that Neymar was the person writing the notes.
David Luiz, the most important Brazil player at the World Cup, is seen barefoot showing off his spectacular dribbling in another commercial for a sports clothing company. Luiz has not always had a strong link with Brazil fans as he left the country early. But he has recently changed many minds. His attitude on the pitch has convinced many supporters and his curious appearance with his big hair makes him instantly recognisable.
One commercial shows two girls leaving home to party. It is raining and one of them does everything possible to keep her hair dry and straight. But at the last moment a drop of water turns her hair completely curly, Luiz style. When she then meets the defender he gives it the thumbs up.
The Chelsea player also stars in a video for a Brazilian airline. He is trying to reach the airport to fly to Brazil for the World Cup. But when he leaves home his car is locked by a policeman who shows him a parking ticket as a yellow card. Trying to board a bus he finds people rushing to leave him behind. And he is also rejected by a taxi driver on Westminster Bridge. Finally the player boards to Brazil and the policeman watches the plane leaving London.
Even Luiz Felipe Scolari is often seen on Brazilian television. For one mobile phone company he is boarding a plane and agrees with a fellow passenger who says that having to go without a mobile phone during the flight is one of his saddest moments. One passenger asks the Brazil coach to use three defenders at the World Cup, another one proposes two defensive midfielders and a stewardess then asks him to fasten his seatbelt and line up with one extra forward.
In another advertisment, Neymar and Bernard show off their skills with the ball. But when Scolari tries to get involved he can't control the ball and ends up breaking a window. Immediately he blows the whistle and the players start to exercise. Not a single word is necessary.
Thiago Silva, Marcelo, Paulinho, Fred and many other Brazilian stars are also taking their chance to earn some money through endorsements, while former players and coaches such as Ronaldo, Cafu, Zagallo and, of course, Pelé have got involved. Even Lucas, who seems to have been forgotten by Scolari, is very often in commercials.
Fair enough. Everything will change after the World Cup.
